CRM 101 – Customer Relationship Management: How do you maintain and retain your current clients? How do you get your clients to come back time and time again? I managed clients in non-profit and for profit sectors. I managed clients in several different industries. I managed clients paying $0 to $500K a year. Selling your client is the first step. How you manage your client base is where you get your steady recurring revenue. I’m not referring to marketing strategies or social media campaigns. Let’s go back to the basics of CRM and keep our clients coming back time and time again.